Shared Experiences Best Practices Expert Insights

Join hundreds of Rockefeller Habits 2.0 users in a day-long spirit of “how to” interaction and collaboration. Learn from the CEOs of some of the world’s top companies. They are already committed to scaling up their businesses by utilizing our various one-page tools, techniques and technologies. The Rockefeller Habits experiences and insights they share at the conference will help you craft an industry-dominating strategy! Our promise to all of you? More practical ideas per minute than any other executive education event you’ll attend (or your money back!)


If you’ve been in business less than 25 years, you still have time to make it big; if it has been more than 25 years and you’ve not scaled up, it’s never too late!

Don’t let this opportunity to make it big pass you by. Be part of this one-day conference and experience the thrill of Rockefeller Habits 2.0 jumping off the page and right into the middle of exciting, yet practical, idea-filled discussions. You will hear leaders of some of today’s most successful companies reveal their “nuts and bolts” of scaling up. Not only will you and your colleagues share challenges, together you will generate workable solutions. You will begin to grasp the right questions to ask, because as Verne says, “We have the answers, all the answers; it’s the question we do not know.”

The conference will be particularly useful for users of Align Gazelles, the cloud-based software system that will assist you in implementing the Rockefeller Habits, maintaining accountability and team engagement.


People – Strategy – Execution – Cash

These are the four major decision areas every company must get right! And they are the four areas that will be addressed in detail at the Summit’s morning and afternoon breakout sessions. To delve as deeply as possible into the subject matter, each area has been further broken down into three specific topics. All breakout sessions will be led by Gazelles Certified Coaches, as well as by C-level executives from participating companies. Attendees will receive expert direction on each particular topic, as well as advice on practical application and the benefit of the session leaders’ real experiences.

With 45-minute sessions that explore 12 exciting topics, attendees can choose up to five that best suit their needs and interests.


Team Assessment (P1) Learn a simple process to assess team members, how to define specific areas for improvement, how to communicate the importance of the assessment.

Process Accountability (P2) Learn how to identify the core processes in your company and how to create accountability in order to continuously improve them over time.

Core Values and How to Put Them to Work (P3) Learn how putting these pillars of business into practice can be much more effective than the written word and learn how to put them to work right away.


Core Customer (S1) Learn how to clearly define the WHO you should be doing business with and how to use this knowledge to create the focus that produces results.

Brand Promise (S2) Learn what you should be intently focused on with your messaging and actions in your business in order to produce raving fans; learn how to measure each message and action

X-Factor (S3) Discover the process of identifying your 10X growth advantage, as well as how to put it into action in your business.


Communication Rhythms (E1) Get insights on maximizing value from your meetings, including a breakdown of the Daily Huddle and Weekly Meeting, two of the critical meetings that generate accountability toward execution.

Themes (E2) Learn how to create themes that drive results and engage team members. With real examples and processes, you will walk away with increased ability to execute these in your own business.

Priority Management (E3) Learn how to create clearly communicable company priorities and how to engage the entire organization in creating individual priorities that align. Walk away with a thorough understanding of the process for specificity and creation of KPI’s (key performance indicators) that will give you leading indicators for successful execution.


LER Labor Efficient Ratio (C1) Understand how to create this single metric and communicate to your team in a way that will show them how their activities affect production, giving you a metric by which an entire team can be held accountable.

Power of One (C2) Walk away with a tool that you can use over and over to show how small changes in different areas of your business affect overall outcomes. Learn how to use this tool to make the right decisions for your business.

Cash Conversion Cycle (C3) Every business would like to speed up cash flow. This session is designed to give you the tools and thought processes you need to do this in your own business. This process, combined with real world examples, guarantees that you walk away with more cash than you entered with.


Thursday 26th May, 2016

8:00am — 8:45am
9:00am — 10:00am
General Session with Verne Harnish

Verne Harnish, the Founder and CEO of Gazelles, the global executive and coaching company, and author of “Scaling Up”, delivers the Welcome Address to attendees at the Agile Scaling Up User Summit. Verne will give an overview of the session format, share highlights of the upcoming program and preview what to expect as the important Summit “takeaway”. The General Session will include an enlightening Question and Answer.

10:00am — 10:15am
Introduce the Breakout Sessions and their speakers
10:15am — 10:30am
Eight Breakout Sessions (P1, S1, E1, C1; P2, S2, E2, C2) Refer to key above
11:25am — 12:10pm
Eight Breakout Sessions (P3, S3, E3, C3; P1, S1, E1, C1) Refer to key above
12:15pm — 1:30pm

Much more than just a quick “grab and go”, this Facilitated Networking Lunch will feature insightful table discussions guided by Session Leaders and Experts.

1:35pm — 2:10pm
General Session: Education, Coaching and Technology
2:15pm — 2:45pm
Eight Breakout Sessions (P2, S2, E2, C2; P3, S3, E3, C3) Refer to key above
2:50pm — 3:35pm
Eight Breakout Sessions (P1, S1, E1, C1; P2, S2, E2, C2) Refer to key above
3:35pm — 3:50pm
Networking Break
3:55pm — 4:40pm
Final Eight Breakout Sessions (P3, S3, E3, C3; P1, S1, E1, C1) Refer to key above
4:50pm — 5:30pm
Closing General Session

The Closing Session will help attendees put the information they’ve learned today into perspective in order to develop concise, meaningful “takeaways”. Strategies to take the “next step”, post-Summit, will be addressed. A lively Question and Answer session will end the program.


Register now for a full day of hands-on education that includes:

  • Three general sessions and 12 breakout sessions
  • Networking with more than 250 other Rockefeller Habits users 
  • Breakfast, Lunch and Breaks

The cost of registration is $495 per executive - or - only $395 per executive for a team of four or more.
SIGN UP YOUR ENTIRE TEAM at a discount of at least $400


Scale-Up User Conference will be held in the same location as the Scale Up Summit, May 24th-25th
Atlanta Marriott Marquis
265 Peachtree Center Ave NE
Atlanta, GA 30303
(404) 521-0000

Hotel Reservations:
Group rate: $155/nt. + taxes.

A reservation link will be provided upon completion of your registration for the Scale Up Summit and/or the Scale Up User Conference.

About the Marriott:

Experience the bustling energy and stylish vibe at the Atlanta Marriott Marquis, one of the best hotels in downtown Atlanta. Conveniently located in Peachtree Center, our indoor MARTA access offers guests direct access to Hartsfield-Jackson International Airport just 15 miles away. This magnificent downtown Atlanta hotel puts you near sites like Georgia Aquarium, World of Coca-Cola, CNN Center, GWCC, Georgia Dome and College Football Hall of Fame.


For more on the Scale Up Summit please visit:

For questions regarding the User Conference or the Summit please contact:

Gazelles, Inc.
44031 Pipeline Plaza Suite 200
Ashburn, VA 20147

Phone: 703-858-2300
Fax: 703-858-2401