Scaling Up: How a Few Companies Make it and Why the Rest Don’t (fall 2014)

The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growth Firm




"Verne is THE guru of fast growth companies.  Those who listen GROW and SUCCEED  . . . so listen . . . or read!"

Tom Peters

"The undisputed expert in helping entrepreneurs, I had him address the firm I merged with AOL; he was the first speaker
we invited when we launched what has become AOL University; and now he’s brings his powerful ideas to you."
Ted Leonsis, Vice Chair, AOL Owner, Washington Capitals


"This is THE field book for any growth business."

Patrick Lencioni, Author, The Five Temptations of a CEO, and Four Obsessions of an Extraordinary Executive


Introduction: Verne is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 140 coaching partners on six continents, Verne has spent the past 32 years educating entrepreneurial teams The “Growth Guy” syndicated columnist, he’s also the Venture columnist for Fortune magazine. He’s the author of Mastering the Rockefeller Habits which is endorsed by over 100 CEOs of mid-size companies and is published in 9 languages. Verne, along with the editors of Fortune, also authored The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword, and his latest book Scaling Up is to be released in the fall of 2014. Verne also chairs annual Growth Summits in North America, Australia, Europe, and Latin America and continues to teach in the MIT-based executive program he founded. Residing in Barcelona, Spain, he’s married with four children and enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.



It’s been 12 years since Verne Harnish’s book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Make It…and the Rest Don’t (Rockefeller Habits 2.0) is the first major revision of this business classic. 

In Scaling Up, Harnish and his co-authors share practical tools and techniques to grow an industry dominating business without it killing them - and actually have fun.  Many growth-company leaders reach a point where they actually dread adding another customer, employee or location.  It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand.  To make matters worse, the increased revenues haven’t turned into more profitability, so at some point they wonder if the journey is worth the effort.

Scaling Up focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of new One-Page tools including the famous and recently revised One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.

Running a business is ultimately about freedom. Scaling Up shows owners how to achieve it, no matter how big and complicated a business becomes.


$25,000 plus travel expenses.  Fee includes up to 400 copies of “Mastering the Rockefeller Habits” to be used for marketing purposes or as a gift for attendees.

Gazelles, Inc.

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Verne Harnish

"Verne your talk knocked me out!!! Again! You are without a doubt in the top 3 business speakers I have ever heard. Thanks you for making yourself available & your great wisdom.  Feedback was incredible."

John McGrath, CEO
McGrath Estate Agents
RELC Annual Conference


"Verne's insights and remarks on Dominating Your Industry: The Four Critical Decisions were enthusiastically received by the audience and helped to make this a memorable event for all involved. His session earned a unanimous 6 out of 6 (the equivalent of a 10), with such comments as Outstanding session!High energy-high value speaker!, and Should have been longer!"

Joan Walsh Cassedy, CAE
Executive Director
American Council of Independent Laboratories



"Verne's presentation received high marks from our attendees… I think it was one of the best!"

Milan Yager
Executive Vice President
National Association of Professional Employer Organizations


Verne really did make a difference! As a speaker, your unique presentation provided immense "take-home" value that the members will be able to apply immediately and directly to both their professional and personal lives!"

Kevin R. Wice
EO Vancouver Chapter President; EO Vancouver 2003 University Chair; President, Xynyth Manufacturing Corp.



We continue to hear how much the members (U.S. Swim School Association) loved your presentation and they were able to take what was learned and put it to use immediately.  I personally thought you were one of our best presenters in the past several years.

Sue Mackie, CEO
Aquatics Unlimited Swim School

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