Rich Russakoff is an international expert on cash flow management and bank financing for entrepreneurial companies.

Regardless of the economic climate, cash is still king – critical to your company’s survival and growth. Access to credit is closely linked to cash flow, and banks are more likely to lend to businesses that have effective cash flow management strategies. Although the economy is showing signs of recovery, your cash flow house should be in order! And, if you need to borrow money for your business, you want to know how to find the right lender, secure the necessary financing and receive the best terms.

As co-founder of Bottom Line Up Enterprises, Rich has advised countless entrepreneurial CEOs on cash flow mastery and management, profit maximization, bank financing and strategic growth. As a result, clients can shift their focus from operations to opportunity.

Rich has written widely on bank financing, including two VISA-sponsored publications titled Smart Money: How to Secure Financing and Choosing the Best Bank for Your Business. These publications were so popular that 250,000 copies were distributed by SCORE in ninety days. Additionally, he co-authored a chapter, “Mastering the Art of Bank Financing,” in Verne Harnish’s book, Mastering the Rockefeller Habits.

He has been featured in various media outlets, such as the New York Times (What Is the Boss’s Job Description?), American Express Open Forum (The New Reality of Your Banking Relationship), Fast Company (Case Study: New Orleans Business Struggles to Survive), and Entrepreneur Magazine (Huddle Up!) and the. U.S. Chamber of Commerce Magazine (Leave No Stone Unturned in Search for Cash), and Fortune Small Business (What should I know before I buy a business?).

Rich along with partner Mary Goodman form Bottom Line Up Enterprises, helping entrepreneurial companies, including three Ernst & Young Entrepreneur of the Year award winners and dozens of Inc. 500 qualifiers, build highly profitable businesses. They are also the author of Make Banks Compete to Lend You Money.