The new rules of marketing & PR
David Meerman Scott

When: Available On Demand
Where: Your Computer
Length: 1:44 (hours:minutes)

Price:
Individual License - $99 / Webcast
Company License $495 / Webcast		(If already registered)

The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. And David Meerman Scott has written the first highly readable and practical guide for leveraging these tools in growing businesses. And his new hit book, World Wide Rave, is set to be released March 2009.

Self described as a recovering VP of marketing for two publicly traded technology companies, Scott was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.

Scott provides a step-by-step action plan for harnessing the power of the new rules of marketing and PR, showing how to identify audiences, create compelling messages, get those messages to the most customers possible, and lead those customers directly into the buying process. Told with many case studies and real-world examples, he'll lead a practical discussion about the new reality of PR and marketing.

Price:
Individual License - $99 / Webcast
Company License $495 / Webcast