Verne's Recommended Reading

Every successful businessperson has a list of must-have books on his or her nightstand. They are either educational, inspirational, or just plain exciting. Here are Verne's top picks for your nightstand reading. Check them out and buy them from Amazon.com!

If you have a "must have" book on your nightstand and you want to share, please let us know. Your review might make it to our bookstore!

1	Jim Collins
2	Eli Goldratt
3	Neil Rackham
4	Tom McKaskill
5	Brad and Geoff Smart
6	Seth Godin
7	Geoffrey Moore
8	Pat Lencioni
9	Marcus Buckingham
10	Aubrey Daniels
11	Jack Stack
12	Thomas Stewart

(Listed alphabetically by author)
	First Break all the Rules by Marcus Buckingham
	Built to Last: Successful Habits of Visionary Companies by: James C. Collins, Jerry I. Porras
	Good to Great: Why Some Companies Make the Leap, and Others Don't by: James C. Collins
	Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement by Aubrey C. Daniels
	Other People's Habits by Aubrey C. Daniels
	The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
	Permission Marketing, Purple Cow, Free Prize Inside, and All Marketers are Liars by Seth Godin
	The Goal:A Process of Ongoing Improvement by Eli Goldratt
	Competing for the Future by Gary Hamel
	The Five Dysfunctions of a Team: A Leadership Fable by Patrick M. Lencioni
	The Five Temptations of a CEO: A Leadership Fable by Patrick M. Lencioni
	Obsessions of an Extraordinary Executive: The Four Disciplines at the Heart of Making Any Organization World Class by Patrick M. Lencioni
	Selling Your Business for A Premium: Securing a Strategic Buyer by Tom McKaskill
	Crossing the Chasm:Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
	Inside the Tornado: Marketing Strategies from Silicon Valley by Geoffrey A. Moore
	Enterprise One to One: Tools for Competing in the Interactive Age by Don Peppers, Martha, Phd. Rogers
	Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by Neil Rackham
	SPIN Selling by Neil Rackham
	The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries, Jack Trout
	Topgrading by Bradford Smart
	Topgrading DVD by Brad and Geoff Smart
	The Great Game of Business by Jack Stack, Bo Burlingham
	A Stake in the Outcome by Jack Stack
	Intellectual Capital : The New Wealth of Organizations by Thomas A. Stewart